Episode #412
How to Build Retargeting Lists With Outbound Prospecting
September 16, 2017

In Episode #412, Eric and Neil discuss how to build retargeting lists with outbound prospecting. Tune in to learn how you can retarget without breaking any terms or service agreements and why the rule of 7 is still effective in marketing today.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Build Retargeting Lists With Outbound Prospecting
  • 00:36 – First, make sure you’re following the terms and services of Google and Facebook or other retargeting services
  • 01:25 – Know your ideal customer
  • 01:38 – Outbound prospecting is more for B2B
  • 01:50 – You can reach the head of businesses directly through Outreach and Zen Prospect; use these tools to gather emails and reach businesses at scale
    • 02:38 – Plug the outbound emails into a retargeting list on LinkedIn, Google and Facebook
  • 03:14 – If you’re a sales person, make sure you add value and share insights to your customers
    • 03:47 – Then you can retarget people by asking them to opt-in for more marketing insights
  • 04:07 – When you remarket people, they see you more often
    • 04:11 – The rule of 7 in marketing
  • 04:21 – Neil creates specific remarketing ads for the individual companies
  • 04:51 – Account-based marketing works
  • 05:14 – Neil never had issues with remarketing
  • 05:54 – Instead of trying to be interesting, be interested in the people you connect with
  • 06:21 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • 07:10 – That’s it for today’s episode!

3 Key Points:

  1. Figure out who your ideal customers are so you know who you should specifically target.
  2. As a sales person, make sure you add value and marketing insights to your customers.
  3. The more often a customer sees you, the more likely they will buy.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Is Cannes Lions worth it?, Ramp overwhelms Brex’s marketing, Gary Vaynerchuck says, “Advertising is now a ‘meritocracy’”
June 24, 2024

In episode #2764, we discuss the value of attending the Cannes Lions International Festival of Creativity, the importance of attending niche conferences for better ROI, Gary Vaynerchuk's perspective o...

Episode
The #1 Strategy to Break $1M as an Agency Owner
June 22, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Our discussion revolves around the challenges of maintaining quality while scaling a b...

Episode
Why rebranding is a mistake most of the time (ConvertKit to Kit), Google AI Overviews only impacts 15% of queries; down from 84%, Gary Vee on the #1 marketing opportunity in 2024, Why productized services are not actual services
June 21, 2024

In episode #2763, we discuss ConvertKit's rebranding to Kit and the potential drawbacks of the name change. We also touch on AI overviews in Google search results, the marketing opportunities of organ...