In Episode #412, Eric and Neil discuss how to build retargeting lists with outbound prospecting. Tune in to learn how you can retarget without breaking any terms or service agreements and why the rule of 7 is still effective in marketing today.
Time Stamped Show Notes:
- 00:27 – Today’s topic: How to Build Retargeting Lists With Outbound Prospecting
- 00:36 – First, make sure you’re following the terms and services of Google and Facebook or other retargeting services
- 01:25 – Know your ideal customer
- 01:38 – Outbound prospecting is more for B2B
- 01:50 – You can reach the head of businesses directly through Outreach and Zen Prospect; use these tools to gather emails and reach businesses at scale
- 02:38 – Plug the outbound emails into a retargeting list on LinkedIn, Google and Facebook
- 03:14 – If you’re a sales person, make sure you add value and share insights to your customers
- 03:47 – Then you can retarget people by asking them to opt-in for more marketing insights
- 04:07 – When you remarket people, they see you more often
- 04:11 – The rule of 7 in marketing
- 04:21 – Neil creates specific remarketing ads for the individual companies
- 04:51 – Account-based marketing works
- 05:14 – Neil never had issues with remarketing
- 05:54 – Instead of trying to be interesting, be interested in the people you connect with
- 06:21 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
- 07:01 – Go to SingleGrain.com/giveaway for multiple entries
- 07:10 – That’s it for today’s episode!
3 Key Points:
- Figure out who your ideal customers are so you know who you should specifically target.
- As a sales person, make sure you add value and marketing insights to your customers.
- The more often a customer sees you, the more likely they will buy.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
In episode #2956, Eric Siu and Neil Patel share insights on the Marketing School podcast performance, marketing budgets, and the role of AI in strategy. They discuss challenges with modern channels an...
In episode #2955, Eric Siu and Neil Patel share creative approaches to cold outreach, explore the benefits and drawbacks of building in public, and dive into how positioning and pricing can impact you...
In episode #2954, Eric Siu and Neil Patel explore the changing world of marketing and sales. They discuss how to navigate new channels, the value of sticking to core strategies, why follow-up is key i...