In episode #1876, Neil and Eric talk about capturing value when you are determining your prices. Many people undercharge for their services, despite this being one of the biggest levers out there. Tune in to hear how you can charge what you’re worth.
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: How to Capture the Most Value When Pricing
- [00:26] Pricing is a big lever in your business.
- [00:43] A resource you can use to help you find the right price for your service.
- [01:27] Some questions from the book, Pricing Creativity.
- [02:30] An example of how you can capture more value.
- [03:00] Neil’s strategy of charging less on the front-end
- [03:50] Pay for performance: one of the best ways to capture value.
- [04:52] That’s it for today!
- [04:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned in Today’s Episode:
Pricing Creativity
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
In episode #2725, we explore the WooCommerce SEO migration disaster, WordPress acquisitions, the failure of the Amazon Fire phone, the rise of content creators as demand generators, the value of B2B b...
In this episode, I had a wide-ranging conversation Marie Forleo – a celebrated life coach, #1 New York Times Bestselling Author, and host of YT channel MarieTV with over 930K subscribers. Marie shar...
In episode #2724, we explore why long-form content remains vital for SEO and debunk the notion that SEO A/B testing is dead, showing its potential to dramatically increase organic traffic. We also cov...