In episode #1771, we talk about some easy ways that you can collaborate with big influencers within your budget. There are a few simple strategies that can be employed here, where both parties come away winning. However, we generally recommend partnering with smaller-scale influencers that are most directly related to your market and will have a more noticeable effect on your conversions. Tune in to hear all about it!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Collaborate With Big Influencers for Cheap.
• [00:29] How do we define ‘big influencers’? Looking at follower numbers.
• [00:42] Thinking about possible equal exchanges between you and a big influencer.
• [01:30] Offering equity or revenue share to entice bigger names.
• [01:40] Why you should avoid partnering with big influencers!
• [02:09] Looking to micro-influencers for better returns on investment and conversions.
• [03:07] Tools for finding the best influencers to partner up with!
• [03:53] Go to marketingschool.io/live to meet Eric and Neil in person!

Links Mentioned in Today’s Episode:

Chris Do

Kardashians

MightyScout

SparkToro

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