Episode #127
How to Combine Content Marketing with Paid Advertising
December 05, 2016

In Episode #127, Neil and Eric talk about the different ways you can combine your content marketing with paid advertising. Listen as they list down pros and cons for different Facebook ads, and the difference between Facebook, LinkedIn, Google and Twitter ad costs.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Combine Content Marketing with Paid Advertising
  • 00:45 – Neil’s favorite strategy is using Facebook fans’ “likes”
  • 01:21 – When you drive paid clicks and you stop paying, you’re not going to get anymore
  • 02:04 – The goal is to have the least amount of fans that create the most amount of engagement
  • 02:30 – “Boost Post” button to Facebook works
  • 03:33 – Look at your Facebook insights
  • 03:51 – Make sure you have a content upgrade – you can use Thrive
  • 04:54 – Spend what you need to get the right campaign/headline that results in the most “shares”, “posts”, “likes”, etc.
  • 05:25 – Eric promotes the page post engagements
  • 06:31 – Think about the channel before investing in paid traffic
  • 07:22 – LinkedIn traffic’s conversion rates are 50-60%
  • 08:14 – Gmail ads also works – check out Growth Everywhere’s post
  • 08:50 – That’s it for today’s episode!

3 Key Points:

  1. Combining paid advertising and content marketing IS possible and profitable.
  2. Build a following instead of just driving paid clicks.
  3. Spend money not for “likes” but to get the right campaign.

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