Episode #127
How to Combine Content Marketing with Paid Advertising
December 05, 2016

In Episode #127, Neil and Eric talk about the different ways you can combine your content marketing with paid advertising. Listen as they list down pros and cons for different Facebook ads, and the difference between Facebook, LinkedIn, Google and Twitter ad costs.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Combine Content Marketing with Paid Advertising
  • 00:45 – Neil’s favorite strategy is using Facebook fans’ “likes”
  • 01:21 – When you drive paid clicks and you stop paying, you’re not going to get anymore
  • 02:04 – The goal is to have the least amount of fans that create the most amount of engagement
  • 02:30 – “Boost Post” button to Facebook works
  • 03:33 – Look at your Facebook insights
  • 03:51 – Make sure you have a content upgrade – you can use Thrive
  • 04:54 – Spend what you need to get the right campaign/headline that results in the most “shares”, “posts”, “likes”, etc.
  • 05:25 – Eric promotes the page post engagements
  • 06:31 – Think about the channel before investing in paid traffic
  • 07:22 – LinkedIn traffic’s conversion rates are 50-60%
  • 08:14 – Gmail ads also works – check out Growth Everywhere’s post
  • 08:50 – That’s it for today’s episode!

3 Key Points:

  1. Combining paid advertising and content marketing IS possible and profitable.
  2. Build a following instead of just driving paid clicks.
  3. Spend money not for “likes” but to get the right campaign.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How to Win at LinkedIn #2191
August 18, 2022

In episode #2191, Neil and Eric discuss how to win at LinkedIn. Of its 260 million monthly active users, only 1% create content on LinkedIn. When compared with 87% of Instagram’s one billion plus us...

Episode
How We Batch Our Content #2190
August 17, 2022

In episode #2190, we talk about how we batch our content. Depending on whether it’s long-form video, blog posts, or podcast episodes, we have put different processes in place to help us save time an...

Episode
YouTube Success Secrets #2189
August 16, 2022

In episode #2189, Neil and Eric discuss some of the best-kept YouTube success secrets! We share what has worked for us, as well as the mistakes we have made and how you can avoid them. You’ll also l...