Episode #76
How to Consistently Produce Content
October 15, 2016

In Episode #76 Eric and Neil talk about how you can consistently produce content–whether it’s for a blog, a podcast, or for your social media platforms. Listen as they drop tips and value bombs to help you be successful in planning and scheduling your content.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: How to consistently produce content
  • 00:50 – Have an editorial calendar and stick with it
  • 01:12 – Make sure you have a schedule to follow
  • 01:20 – Editorial Calendar plugin on WordPress
  • 01:24 – CoSchedule
  • 01:38 – Always have a month’s worth of content, or you’ll run into hiccups or issues
  • 02:35 – Figure out the time you are most productive
  • 03:00 – Pick out your titles in advance
  • 03:15 – Use BuzzSumo for topic ideas
  • 03:48 – Have editors and writers to keep the process rolling
  • 04:38 – Look for the bottleneck
  • 05:39 – Adjust your length to produce more
  • 06:17 – The more content you have, the better you’re going to be
  • 07:26 – Don’t forget about repurposing content
  • 07:40 – Check out content repurposing framework on Google
  • 08:58 – Make sure you have the right process
  • 09:11 – That’s it for today’s episode!

3 Key Points:

  1. Have at least a month’s worth of content ready to go.
  2. Every business has a bottleneck; Look for it.
  3. Communication is key–remember to update your team about your editorial status.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
The Real Numbers Behind Our Top 10 Marketing Podcast, How Much We Spend On Our Content Per Month, Is It Your Company’s Job To ‘Teach’ You AI?
April 17, 2025

In episode #2956, Eric Siu and Neil Patel share insights on the Marketing School podcast performance, marketing budgets, and the role of AI in strategy. They discuss challenges with modern channels an...

Episode
The Most Creative Cold Outreach EVER
April 16, 2025

In episode #2955, Eric Siu and Neil Patel share creative approaches to cold outreach, explore the benefits and drawbacks of building in public, and dive into how positioning and pricing can impact you...

Episode
Why I Never Jump On “New” Marketing Channels, Innovation Is Overrated In Marketing, The Fortune Is In…
April 15, 2025

In episode #2954, Eric Siu and Neil Patel explore the changing world of marketing and sales. They discuss how to navigate new channels, the value of sticking to core strategies, why follow-up is key i...