Episode #596
How to Convert Leads into Customers
March 19, 2018

In episode #596, Eric and Neil explain how you can convert leads into customers. Tune in to hear what steps you can take to increase your sales revenue.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Convert Leads into Customers
  • [00:34] Eric and Neil both get leads from their website, but only convert about 5% into customers.
  • [00:52] Converting comes down to nurturing, because you have to coax people into being ready to buy.
  • [01:05] If 5% of your leads are qualified, you could follow up in various ways, but it could take a long time.
  • [01:48] Eric’s company sends an introductory email.
  • [02:02] He has also created a great channel via the Growth Everywhere podcast.
  • [02:29] Nurture people with content over and over.
  • [02:39] Most of your site visitors and leads will buy right away, but many will be hard to convert over time.
  • [03:03] Real-person engagement helps convert people who aren’t sure.
  • [03:14] This means attending conferences, hosting live events, Facebook Live Q&A’s, etc.
  • [03:40] When you do polls using Zoom, you can ask people questions that will help you find new ways to approach your customers.
  • [04:05] See which of the people you are trying to convert are in your area and make sure they attend a live event.
  • [04:54] You should also be engaging your customers on social media, which is a great way to convert.
  • [05:16] When people have questions or problems, don’t pitch your product, just be there to answer questions and prove yourself useful.
  • [05:46] That’s it for today!
  • [05:58] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Discover Latest Episodes

Episode
AOA sneak peek: The Future of Agencies with AI
May 25, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss acquisitions, the future of agencies with AI, the impact of AI on SEO, the ...

Episode
Is the ad spend on the Super Bowl or Olympics worth it? It depends on whom you ask, Disney maximizes streaming with surprise Disney+, Hulu, and Max bundle
May 24, 2024

In episode #2746, we discuss the effectiveness of ad spend on events like the Super Bowl and Olympics, the use of technology for website enrichment and lead generation, the value of partnerships, and ...

Episode
Gamestop shoots up 91% off a meme, L’Oreal, a $250B company, fails at Kickstarter, How VCs are using podcasts to lure founders, Can you manipulate SEO results using LinkedIn Pulse?
May 23, 2024

In episode #2745, we discuss the power of memes and social media in driving stock prices, the importance of understanding the purpose of platforms like Kickstarter, the value of building relationships...