Episode #256
How to Convert Your Leads into Paying Clients
April 13, 2017

In Episode #256, Eric and Neil discuss how to convert your leads into paying clients. Tune in to learn the most effective ways to convert your leads, such as being mindful of your response time and how often you check in with your clients. Eric and Neil also explain why documenting your leads is essential in scaling your business.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Convert Your Leads into Paying Clients
  • 00:40 – There was a study about calling your leads
    • 01:04 – One of Eric’s clients was impressed by their speed
    • 01:23 – If you don’t follow up on a deal quick enough, you will lose a lot of them
  • 01:30 – Converting a lead happens through a lot of follow up
    • 02:09 – Neil uses Yesware to keep track of the follow up
    • 02:29 – Some people focus more on the content without tracking if the leads are opening up or not
  • 03:03 – Track how often you touch base with your client
    • 03:25 – Have a process so it’s easier to pass this onto another person, if needed
    • 03:30 – Document your tracking
  • 03:47 – If you’re trying to scale a business, you need to have everything documented and not just in your head
  • 03:55 – Once you have something on paper, you know where to find it
  • 04:09 – Neil refers to F1 racing as an example
  • 04:42 – Converting requires fine tuning the process
  • 05:11 – What clients said about Eric that made them convert
  • 05:46 – For every lead that doesn’t convert, get in contact with them, and talk to them about why they didn’t sign up
    • 06:03 – Answer their objections for future pitches
  • 06:14 – Marketing School is giving away a copy of Yesware, which is a great sales tool
    • 06:45 – To enter, subscribe, rate and review Marketing School
    • 06:49 – Text MAREKTINGSCHOOL to 33444
  • 06:59 – Eric and Neil paid for the giveaway and wants the listeners to know how helpful the tools are
  • 07:22 – That’s it for today’s episode!

3 Key Points:

  1. Call your leads and follow up ASAP—speed is a huge factor when it comes to sealing a deal.
  2. The more you follow up on your leads, the more chance you have for them to convert.
  3. Know your customer’s objections and use this knowledge to fine tune your process and responses.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Biggest winners and losers of Google AI Spam Update, 95% of agency work will be taken by AI, Do AI-generated images generate more or less engagement?
March 29, 2024

In episode #2709, we discuss the impact of recent Google AI updates on websites, highlighting winners like TechTarget and TechRadar and losers relying solely on AI-generated content. We also share a s...

Episode
Netflix posts to YouTube to steal back the traffic, Building startups via Telegram, and more
March 28, 2024

In episode #2708, We discuss various marketing strategies and trends, including Netflix's approach of posting clips on YouTube, the impact of social media on distribution, the decline of movi...

Episode
How Pat Flynn Built Deep Pocket Monster to 850k Subs In A Blink Of An Eye
March 27, 2024

Pat Flynn and Eric Siu share key insights for entrepreneurial success, emphasizing storytelling, overcoming comparison, and building community. They highlight the evolution of income reports and the i...