In episode #604, Eric and Neil discuss ways you can convert site visitors into repeat visitors. Tune in to hear how you can increase your conversions and revenue.
TIME-STAMPED SHOW NOTES:
- [00:27] Today’s Topic: How to Convert Your Visitors Into Repeat Visitors
- [00:45] 25-30% of Single Grain’s visitors are repeat visitors.
- [00:48] Most people will have this percentage of repeat visitors.
- [01:12] Collect email addresses and re-market to them.
- [01:30] People on your email list will be the highest converting channel.
- [01:36] Emails account for 30% of Overstock’s sales.
- [01:55] Made a lead magnet.
- [02:10] Use Beacon.by to make checklists and ebooks. Other helpful tools are: Canva and Hello Bar.
- [02:40] Use multiple channels; try push notifications.
- [02:45] To facilitate this, try Subscribers, Push Crew, or One Signal.
- [03:00] Chat bots are still effective (not as much as last year). You can get 40% of those people to your website.
- [03:24] You can use RSS to blog.
- [03:50] It’s a quick and easy way to blast everything.
- [04:10] Neil write his emails manually, which may make his blasts more successful.
- [04:30] Tailor your titles and content to each outlet (email, social, etc.).
- [05:00] Use email, push, chat bots, and any new marketing channel to get people to your site.
- [05:14] The goal is to engage with people as many times as possible.
- [05:55] Check out Neil’s guides on Quicksprout.
- [06:12] If you Google online marketing, Neil is always one of the top results.
- [06:38] Don’t forget about retargeting!
- [06:50] That’s all for today!
- [06:52] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
Give us feedback on this new format in the ratings section and include your e-mail for a chance to ask a question live on a Marketing School podcast! Learn more about your ad choices. Visit megaphone....
In episode #2408, Neil and Eric give you the recipe for success with any content! With the wide variety of social media channels out there, it can feel overwhelming to create enough content for all of...
In episode #2407, Neil and Eric delve into how to nail a public speaking performance. They are currently in the middle of the speaking season, having just returned from one conference and getting read...