Episode #428
How to Correctly Use Live Chat on Your Website
October 02, 2017

In Episode #428, Eric and Neil discuss how to correctly use live chat on your website. Tune in to learn how you can target the right people using live chat and convert them into sales.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Correctly Use Live Chat on Your Website
  • 00:51 – Live chat isn’t just about talking to your website visitors, it can actually detect potential customers
    • 01:34 – Segment your audience and only show the live chat option—it’s your best bet
  • 01:50 – Intercom is doing well for live chat
  • 02:00 – Eric just switched to Drift which has the ability to set appointments for people
    • 02:47 – The appointment setting becomes a revenue generating tool
    • 02:58 – Drift Enterprise costs $2K a month, but they have the another version
    • 03:38 – Eric’s clients like Drift
  • 03:50 – Just make sure you’re not showing your live chat to the wrong people or you’re wasting money
    • 04:31 – “You can’t hit everyone”
  • 04:35 – Marketing School is giving away a free 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 04:50 – That’s it for today’s episode!

3 Key Points:

  1. Only target those who will likely convert to sales when it comes to the live chat feature.
  2. If you’re talking to the wrong people, you’re just wasting time and money.
  3. Live chat can become an income generating tool if used well.

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