Episode #876
How to Craft an Irresistible Headline
December 24, 2018

In episode #876, we discuss how you can craft an irresistible headline. Tune in to hear our tricks for great headlines.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Craft an Irresistible Headline
  • [01:05] 8 out of 10 people will read your headline, 2 out of 10 will read the rest of the copy.
  • [01:40] Don’t bait people, instead survey people using Survey Monkey.
  • [02:25] David Ogilvy, the father of advertising, said 80 cents of the dollar is spent on the headline.
  • [03:00] Have a hook.
  • [03:12] Swiped has some of the best copywriters in the world, so draw inspiration from them.
  • [04:18] Run an A/B Split Test using variations of the title.
  • [05:22] Keep your hook the same, but change a small element of it to target different people.
  • [05:28] That’s it for today!
  • [05:33] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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