Episode #791
How to Craft an Irresistible Hook
September 30, 2018

In episode #791, Eric and Neil discuss how you can figure out your messaging. Tune in to hear how you can create an irresistible hook.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Craft an Irresistible Hook
  • [00:36] A Hook is something that draws people in.
  • [01:10] If you think about Squatty Potty (the bathroom accessory), they did $20 Million in revenue.
  • [01:36] They ran a commercial where a Unicorn was pooping rainbow ice cream and the spokesperson then ate said ice cream.
  • [02:15] Neil is testing out a headline hook right now.
  • [02:30] He also offers free resources.
  • [02:45] BuzzSumo is a helpful tool to help you figure out what your hook could be.
  • [03:20] A lot of it has to do with messaging.
  • [03:30] Squatty Potty figured out their messaging.
  • [03:52] Try using Survey Monkey or Qualaroo to figure out customers’ pay points.
  • [04:20] Check out the Harmon Brothers’ ads.
  • [05:30] You can hire people, but that is expensive. It’s better to figure out the messaging and hook on your own.
  • [06:30] That’s it for Today!
  • [06:35] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

 

Discover Latest Episodes

Episode
The TikTokification of Everything #2627
December 05, 2023

In episode #2627, We discuss the 'Tiktokification' of social media platforms, where various platforms are adopting features similar to TikTok to capitalize on its success. We emphasize the importance ...

Episode
The Creativity Faucet Concept (This Will 10x Your Content) #2626
December 04, 2023

In episode #2626, We discuss the concept of the creativity faucet and how it can help overcome writer's block and generate better content. We suggest using Twitter or reading to get ideas and warm up ...

Episode
Audience TAM vs Revenue TAM #2625
December 03, 2023

In episode #2625, We discuss the difference between audience TAM (Total Addressable Market) and revenue TAM. We explain that venture capitalists often look at the total addressable market when investi...