In episode #1059, we discuss how to create a B2B marketing funnel. Tune in to hear how we do it.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Create a B2B Marketing Funnel
• [01:02] B2B funnels are different.
• [01:40] At Single Grain, they have a B2B funnel: they do it through content.
• [02:15] After listening to the podcast, people may become interested in Single Grain.
• [02:30] The mid-funnel may be an e-book.
• [02:45] Then you want to get them to a live event.
• [03:46] Quizzes are great, as well.
• [04:00] There are so many steps to a B2B funnel.
• [04:25] Once you have a qualified lead, have them book a call.
• [05:25] Always drive people to a great landing page that offers something.
• [06:00] That’s it for today!
• [06:07] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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