Episode #1059
How to Create a B2B Marketing Funnel
June 25, 2019

In episode #1059, we discuss how to create a B2B marketing funnel. Tune in to hear how we do it.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Create a B2B Marketing Funnel
  • [01:02] B2B funnels are different.
  • [01:40] At Single Grain, they have a B2B funnel: they do it through content.
  • [02:15] After listening to the podcast, people may become interested in Single Grain.
  • [02:30] The mid-funnel may be an e-book.
  • [02:45] Then you want to get them to a live event.
  • [03:46] Quizzes are great, as well.
  • [04:00] There are so many steps to a B2B funnel.
  • [04:25] Once you have a qualified lead, have them book a call.
  • [05:25] Always drive people to a great landing page that offers something.
  • [06:00] That’s it for today!
  • [06:07] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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