In episode #2396, Neil and Eric talk about how to create a marketing moat around your business. Customers will always prefer buying from brands that they know and trust, but how do you go about building that affinity with your audience? We unpack what it means to create a marketing moat around your business, why it’s about more than just creating an amazing product and some of the best ways to build trust with your customers over time.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Create a Marketing Moat Around Your Business.
[00:30] What it means to have a marketing moat around your business.
[01:02] The role of marketing and media in establishing trust with your customers.
[01:37] How to create excitement around your brand beyond producing a quality product or service.
[02:39] Examples of how brands differentiate themselves in novel and interesting ways.
[05:39] That’s it for today! Don’t forget to rate, review, subscribe, and check us out on YouTube!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil's ad agency
Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover Latest Episodes
In episode #2404, Neil and Eric talk about what marketers can learn from Warren Buffett’s $130B cash hoard. One of Warren Buffett’s key investor strategies is buying good businesses at a reasonabl...
In episode #2403, Neil and Eric talk about how digital advertising will change in 2023 and beyond. Major developments in artificial intelligence (AI) along with increased privacy and tracking limitati...
In episode #2402, Neil and Eric talk about how the best marketers manage their most important resource, time. Tune in as we discuss some of the top methods for managing your routine and how to get the...