Episode #437
How to Create an Irresistible Product or Service Guarantee
October 11, 2017

In Episode #437, Eric and Neil discuss how to create an irresistible product or service guarantee. Tune in to learn what some of the big brands are doing to provide top-notch service guarantees and how you can effectively implement your own. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Create an Irresistible Product or Service Guarantee
  • 00:38 – The baseline is to have a 30-day money back guarantee
  • 00:55 – One of the craziest ideas Neil has heard of is having double money back guarantee
  • 01:22 – With Nordstrom and Zappos, you can return an item as long as you have a receipt
  • 02:27 – Amazon is committed to giving the best customer service
    • 02:37 – Eric bought a TV from them that wasn’t in the best condition when it arrived; Amazon sent a new one without asking for the first TV back
  • 03:06 – Your guarantee should reflect the quality of your product or service
  • 03:45 – Marketing School is giving away 90-day FREE trial of Crazy Egg which is a visual analytics tool
  • 04:00 – That’s it for today’s episode!

3 Key Points:

  1. A 30-day money back guarantee is the baseline for all guarantees.
  2. If you have an awesome guarantee, it should reflect the quality of product/service that you have.
  3. Some tend to abuse guarantees, so you must trust in your product or service quality.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Cool S**t We’re Doing In AI This Quarter, How This Weird Economy Is Affecting Marketing, How We’re Generating Pipeline In A Weird Economy
May 29, 2025

In this episode #2980, Eric Siu and Neil Patel discuss how AI is revolutionizing advertising, the evolution of digital marketing strategies, and shifting workplace dynamics. They also reflect on the t...

Episode
How Netflix Is Revolutionizing Ad Buying, Bosses Are Done Being ‘Nice’, 14M YouTuber Quits – Is Going Viral Worth It?
May 28, 2025

In this episode #2979, Eric Siu and Neil Patel discuss how AI is transforming advertising, including Netflix's dynamic ad placements. They explore shifts in digital marketing, evolving workplace expec...

Episode
SEO Attribution Is COMPLETELY F**CKED, Dressing Nice Doesn’t Make You More Money, How To Get A 50% Discount On Luxury Clothes
May 27, 2025

In this episode #2978, Eric Siu and Neil Patel discuss the challenges of SEO attribution, the evolution of marketing, and the need to prioritize customer value over metrics. They also explore the role...