Episode #437
How to Create an Irresistible Product or Service Guarantee
October 11, 2017

In Episode #437, Eric and Neil discuss how to create an irresistible product or service guarantee. Tune in to learn what some of the big brands are doing to provide top-notch service guarantees and how you can effectively implement your own. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Create an Irresistible Product or Service Guarantee
  • 00:38 – The baseline is to have a 30-day money back guarantee
  • 00:55 – One of the craziest ideas Neil has heard of is having double money back guarantee
  • 01:22 – With Nordstrom and Zappos, you can return an item as long as you have a receipt
  • 02:27 – Amazon is committed to giving the best customer service
    • 02:37 – Eric bought a TV from them that wasn’t in the best condition when it arrived; Amazon sent a new one without asking for the first TV back
  • 03:06 – Your guarantee should reflect the quality of your product or service
  • 03:45 – Marketing School is giving away 90-day FREE trial of Crazy Egg which is a visual analytics tool
  • 04:00 – That’s it for today’s episode!

3 Key Points:

  1. A 30-day money back guarantee is the baseline for all guarantees.
  2. If you have an awesome guarantee, it should reflect the quality of product/service that you have.
  3. Some tend to abuse guarantees, so you must trust in your product or service quality.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
One Easy Way To Skyrocket Your Conversions #2411
March 28, 2023

In episode #2411, we talk about one easy way to skyrocket your conversions. We believe that conversion rate optimization (CRO) is one of the biggest leverage points in marketing, but it’s often over...

Episode
Batching Content Can Actually Hurt You Sometimes (Here’s Why) #2410
March 27, 2023

In episode #2410, we discuss why batching content can actually hurt you sometimes. As you may already know, Eric and Neil batch content for this podcast, sometimes up to four or five weeks in advance....

Episode
How YouTube And Spotify Are Changing The Podcast Game #2409
March 26, 2023

In episode #2409, Neil and Eric talk about how YouTube and Spotify are changing the podcast game. You might think that with five to 10 million podcasts in existence, the world of podcasts is saturated...