Episode #361
How to Create Engaging Instagram Story Ads
July 27, 2017

In Episode #361, Eric and Neil discuss how to create engaging Instagram story ads. Instagram is an effective tool that can be leveraged for your marketing strategy, but you need to know how to use it right. Tune in to learn how you construct an effective Instagram story and why Instagram is more beneficial for increasing brand awareness than it is for ROI.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Create Engaging Instagram Story Ads
  • 00:55 – Instagram story ads are the ads that pop up in between Instagram stories
  • 01:04 – Instagram story ads are similar to Snapchat story ads
  • 01:15 – The only time that Eric watched an Instagram story ad was when it was from Brendon Buchard
    • 01:21 – Brendon made his story ad look like the usual Instagram story
    • 01:38 – It was a selfie video where Brendon was teaching
  • 01:58 – Target who you need and want
    • 02:33 – Your conversion will go up if you’re targeting the right profiles
    • 02:40 – Most ads aren’t relevant to a person’s profile
  • 02:58 – It is more advantageous for you to try and get 10K followers and above
    • 03:11 – The swipe-up option is powerful and you can push people directly to your website
  • 03:18 – Every Instagram ad needs to run for a long time for it to be effective
  • 03:27 – Instagram is more for branding
  • 03:42 – Marketing School is giving away a free 1 year subscription to Olark which is a live chat software tool
    • 03:56 – Subscribe, rate and review Marketing School
    • 03:59 – Text MARKETINGSCHOOL to 33444 for those in the US
  • 04:04 – That’s it for today’s episode!

3 Key Points:

  1. Any ad on Instagram needs a long period of time to work, there’s no instant ROI.
  2. Create Instagram story ads that are natural and don’t feel or look like an ad at all.
  3. Stay relevant to your target profiles.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
10 Things that Always Work in Marketing: Part 1 #2303
December 09, 2022

In episodes #2303 and #2304, Neil and Eric share 10 marketing tips that actually work! As we head into 2023, we believe that things are going to get harder before they get easier, but there is a silve...

Episode
Airbnb’s “Brand vs Search” Bet Pays Off #2302
December 08, 2022

In episode #2302, we discuss how Airbnb’s brand versus search bet is actually paying off. According to the Wall Street Journal, Airbnb’s strategy of slashing ad spending to invest in bran...

Episode
Where We Think Twitter is Going in the Long-Term #2301
December 07, 2022

In episode #2301, we talk about where we see Twitter going in the long term. After Elon Musk's recent acquisition of the social media platform, there has been much activity and speculation about where...