Episode #123
How to Create Form Fields that Actually Convert
December 01, 2016

In Episode #123, Neil and Eric discuss the ways you can create form fields that lead to conversion. Listen to know more about which form field strategies actually work and which ideas you can incorporate into your own.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Create Form Fields that Actually Convert
  • 00:41 – Having less form fields will lead to higher conversion rates but quality will go down
  • 01:00 – Break up form fields
  • 02:20 – Your mileage will vary
  • 02:31 – It’s about getting conversions for qualified leads
  • 02:40 – Small tweaks can make a difference
  • 03:32 – Remove the asterisks in your forms
  • 03:41 – Leverage exit pop-ups
  • 04:18 – Add a check mark for “other” options to get more insights
  • 04:55 – Integrate form fields into stories
  • 05:51 – Check out Quick Sprout and Neil Patel for more info on how to optimize form fields
  • 06:16 – That’s it for today’s episode!

3 Key Points:

  1. The goal is NOT about getting the most conversions.
  2. Breaking up your forms into steps will help you segment your leads.
  3. Evaluate how to make your form fields better as the smallest tweak can make the biggest difference.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Is Cannes Lions worth it?, Ramp overwhelms Brex’s marketing, Gary Vaynerchuck says, “Advertising is now a ‘meritocracy’”
June 24, 2024

In episode #2764, we discuss the value of attending the Cannes Lions International Festival of Creativity, the importance of attending niche conferences for better ROI, Gary Vaynerchuk's perspective o...

Episode
The #1 Strategy to Break $1M as an Agency Owner
June 22, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Our discussion revolves around the challenges of maintaining quality while scaling a b...

Episode
Why rebranding is a mistake most of the time (ConvertKit to Kit), Google AI Overviews only impacts 15% of queries; down from 84%, Gary Vee on the #1 marketing opportunity in 2024, Why productized services are not actual services
June 21, 2024

In episode #2763, we discuss ConvertKit's rebranding to Kit and the potential drawbacks of the name change. We also touch on AI overviews in Google search results, the marketing opportunities of organ...