Episode #
How to Create More Engaging Content #2590
October 24, 2023

In episode #2590, we dive into the topic of creating engaging content. We stress the importance of avoiding AI-generated content, as it lacks originality and quality. Instead, we advocate for creating fresh and unique content that provides real value to the audience. We also discuss the need for short, digestible content that captures attention in today’s fast-paced world. Furthermore, we highlight the power of storytelling and novelty in creating engaging content. Ultimately, the key lies in finding what resonates with both the creator and the audience.
TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How to Create More Engaging Content

[00:08] Don’t use AI to create content

[01:04] AI-generated content leads to low-quality pages

[02:25] Create new and fresh content

[03:12] SEO is getting harder

[04:41] People want novelty and interesting data

[05:07] Short, digestible content performs better

[06:09] Appeal to the masses with engaging content

[07:17] Specific technical and data-rich content is engaging

[08:26] Find what type of content resonates with you

[08:57] Trade-offs of creating engaging content.

[09:22] Listeners engage with content in spurts and execute strategies.

[09:55] Importance of creating new and engaging content.

[10:21] Look at what’s trending in other industries for inspiration.

[11:00] Analyzing content engagement based on talk time in different industries.

[12:13] Adapt concepts from other industries to your own content.

[12:27] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

ChatGPT

Google Bard

MrBeast $1 Vs $1,000,000,000 Yacht!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel 

X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover Latest Episodes

Episode
AOA sneak peek: The Future of Agencies with AI
May 25, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss acquisitions, the future of agencies with AI, the impact of AI on SEO, the ...

Episode
Is the ad spend on the Super Bowl or Olympics worth it? It depends on whom you ask, Disney maximizes streaming with surprise Disney+, Hulu, and Max bundle
May 24, 2024

In episode #2746, we discuss the effectiveness of ad spend on events like the Super Bowl and Olympics, the use of technology for website enrichment and lead generation, the value of partnerships, and ...

Episode
Gamestop shoots up 91% off a meme, L’Oreal, a $250B company, fails at Kickstarter, How VCs are using podcasts to lure founders, Can you manipulate SEO results using LinkedIn Pulse?
May 23, 2024

In episode #2745, we discuss the power of memes and social media in driving stock prices, the importance of understanding the purpose of platforms like Kickstarter, the value of building relationships...