Episode #
How to Create More Engaging Content
October 24, 2023

In episode #2590, we dive into the topic of creating engaging content. We stress the importance of avoiding AI-generated content, as it lacks originality and quality. Instead, we advocate for creating fresh and unique content that provides real value to the audience. We also discuss the need for short, digestible content that captures attention in today’s fast-paced world. Furthermore, we highlight the power of storytelling and novelty in creating engaging content. Ultimately, the key lies in finding what resonates with both the creator and the audience.


  • (00:00) Today’s topic: How to Create More Engaging Content
  • (00:08) Don’t use AI to create content
  • (01:04) AI-generated content leads to low-quality pages
  • (02:25) Create new and fresh content
  • (03:12) SEO is getting harder
  • (04:41) People want novelty and interesting data
  • (05:07) Short, digestible content performs better
  • (06:09) Appeal to the masses with engaging content
  • (07:17) Specific technical and data-rich content is engaging
  • (08:26) Find what type of content resonates with you
  • (08:57) Trade-offs of creating engaging content.
  • (09:22) Listeners engage with content in spurts and execute strategies.
  • (09:55) Importance of creating new and engaging content.
  • (10:21) Look at what’s trending in other industries for inspiration.
  • (11:00) Analyzing content engagement based on talk time in different industries.
  • (12:13) Adapt concepts from other industries to your own content.
  • (12:27) Go to https://www.marketingschool.io to learn more!

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