Episode #
How to Create More Engaging Content
October 24, 2023

In episode #2590, we dive into the topic of creating engaging content. We stress the importance of avoiding AI-generated content, as it lacks originality and quality. Instead, we advocate for creating fresh and unique content that provides real value to the audience. We also discuss the need for short, digestible content that captures attention in today’s fast-paced world. Furthermore, we highlight the power of storytelling and novelty in creating engaging content. Ultimately, the key lies in finding what resonates with both the creator and the audience.

TIME-STAMPED SHOW NOTES:

  • (00:00) Today’s topic: How to Create More Engaging Content
  • (00:08) Don’t use AI to create content
  • (01:04) AI-generated content leads to low-quality pages
  • (02:25) Create new and fresh content
  • (03:12) SEO is getting harder
  • (04:41) People want novelty and interesting data
  • (05:07) Short, digestible content performs better
  • (06:09) Appeal to the masses with engaging content
  • (07:17) Specific technical and data-rich content is engaging
  • (08:26) Find what type of content resonates with you
  • (08:57) Trade-offs of creating engaging content.
  • (09:22) Listeners engage with content in spurts and execute strategies.
  • (09:55) Importance of creating new and engaging content.
  • (10:21) Look at what’s trending in other industries for inspiration.
  • (11:00) Analyzing content engagement based on talk time in different industries.
  • (12:13) Adapt concepts from other industries to your own content.
  • (12:27) Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Discover Latest Episodes

Episode
The future of marketing agencies, How to increase your agency’s value, & more
February 20, 2024

In episode #2681 of Marketing School, hosts Eric Siu, Neil Patel, and Ralph Burns along with Kasim Aslam from the Perpetual Traffic podcast delve into the future of agencies and the evolving landscape...

Episode
MrBeast makes $250k on X, Using ViewStats, and How to avoid the fate of legacy media
February 19, 2024

In episode #2680, we delve into the success of Mr. Beast's YouTube video and the strategies that propelled it. We analyze how Mr. Beast's extensive social following and top-notch content played pivota...

Episode
Revealing Neil Patel’s marketing strategy, Eavesdrop Marketing, 30% of Zapier employees now have AI zaps doing stuff automatically for them, and the 25 qualities of a great piece of content
February 16, 2024

In episode #2679, we discuss our experiences in taking back control of our marketing strategies. Neil shares his frustration with the overload of content being produced by his team and explains how he...