Episode #486
How to Create the Perfect About Page
November 29, 2017

In Episode #486, Eric and Neil discuss how to create the perfect “About” page. Tune in to learn how to have an About page that resonates with people through storytelling, connecting emotionally, and giving readers next steps to follow.

Time-stamped show notes:

  • [00:28] – Today’s topic: How to Create the Perfect About Page
  • [00:35] – The Single Grain About page describes our process, who we have contributed to, and our core values.
  • [01:12] – Neil’s About page is a story. Storytelling is one of the most powerful forms of marketing.
  • [01:21] – Create a story with an emotional punch and you are more likely to convert those people into customers.
  • [01:44] – Also give next steps about what people should do after reading your story.
  • [02:30] – The story needs to resonate with people.
  • [02:49] – Neil’s About page used to have an image of Neil and things he liked, such as tacos.
  • [03:16] – Think about how to connect and resonate with people.
  • [03:25] – We speak at conferences to connect with people and find their story.
  • [03:35] – That’s it for today!
  • [03:37] – Marketing School is giving away a 90-day FREE trial to Crazy Egg which is a visual analytics tool. Go to SingleGrain.com/giveaway to get your FREE copy.
  • [03:49] – You can also learn how to win a one-year subscription to Crazy Egg

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How Pat Flynn Built Deep Pocket Monster to 850k Subs In A Blink Of An Eye
March 27, 2024

Pat Flynn and Eric Siu share key insights for entrepreneurial success, emphasizing storytelling, overcoming comparison, and building community. They highlight the evolution of income reports and the i...

Episode
Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more
March 27, 2024

In episode #2707, we discuss Gartner's prediction of a 26% drop in search traffic, the increasing popularity of alternative platforms and social networks, and the significant inflows of assets into Bi...

Episode
How much are CEOs actually worth?, How this CEO pays $300k a year for LinkedIn services, The end of inbound SDRs?, and more
March 26, 2024

In episode #2706, we discuss the value of CEOs, the cost of LinkedIn services, the role of AI in sales development, the importance of taste in content creation, creating impactful stories, and express...