Episode #934
How to Create The Perfect Instagram Video Ad 
February 20, 2019

In episode #934, we discuss how to created the perfect Instagram ad. Tune in to hear what you have to do to make a splash.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Create The Perfect Instagram Video Ad
  • [00:35] Neil doesn’t do too much with Instagram ads. He prefers the ROI of Facebook and YouTube.
  • [01:09] Instagram isn’t the place to reach large B2B companies.
  • [01:22] The Insta audience skews younger.
  • [02:10] On Instagram, you have to hook people within the first ten seconds.
  • [02:34] Eric’s friend used to have a YouTube page that had a bunch of viral posts.
  • [02:51] Ultimately, he wanted to help other people create viral videos.
  • [03:30] Search Growth Everywhere+Kong and you will find more information on his friend.
  • [03:40] Always have a hook.
  • [03:48] Talk about the problem, the available solutions, and your solution. Then offer a deal for your product or service.
  • [04:30] Ideally, you are offering the best solution.
  • [04:58] That’s it for today!
  • [05:06] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

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