Episode #
How to Create Thought Leadership Content #2014
February 22, 2022

In episode #2014, Neil and Eric talk about how to create exemplary thought leadership content. We think of thought leaders as experts who are masters in their field and create incredible online content that others in their industry trust and aspire to emulate. Tune in to learn how you can create exceptional content and set yourself on course to becoming a trusted thought leader!


  • [00:20] Today’s topic: How to Create Thought Leadership Content.
  • [00:27] Neil’s definition of Thought Leadership Content.
  • [00:47] The most common ways that people use content to become thought leaders.
  • [01:18] How to use stats and data to elevate your content.
  • [01:42] How to reach out to people with more followers than you to collaborate.
  • [03:25] The importance of patience and consistency in becoming a thought leader.
  • [04:48] How you can zig when other people are zagging in a new industry.
  • [05:24] That’s it for today! Don’t forget to rate, review and subscribe!
  • [03:44] Go to https://marketingschool.io/live to learn more!


Links Mentioned in Today’s Episode:



Leave Some Feedback:



  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 


Discover Latest Episodes

THIS Plus ChatGPT Will Turbocharge Your Marketing Results #2412
March 29, 2023

In episode #2412, we discuss how this plus ChatGPT will turbocharge your marketing results. When we say “this,” we’re referring to our process, which starts with recording the podcast you’re l...

One Easy Way To Skyrocket Your Conversions #2411
March 28, 2023

In episode #2411, we talk about one easy way to skyrocket your conversions. We believe that conversion rate optimization (CRO) is one of the biggest leverage points in marketing, but it’s often over...

Batching Content Can Actually Hurt You Sometimes (Here’s Why) #2410
March 27, 2023

In episode #2410, we discuss why batching content can actually hurt you sometimes. As you may already know, Eric and Neil batch content for this podcast, sometimes up to four or five weeks in advance....