Episode #
How to Deal with Ad Fatigue
December 07, 2023

In episode #2629, We discuss how to deal with ad fatigue in the ever-evolving world of marketing. We define ad fatigue as the decline in performance due to repetitive ads. Signs of ad fatigue include increasing frequency, decreasing impressions-to-clicks ratio, and dropping conversion rates. To combat ad fatigue, we recommend changing up creatives, testing different call-to-actions and hooks, expanding targeting, excluding past viewers, utilizing different ad formats, and remarketing to non-converters. We emphasize the importance of continually testing new creatives, landing pages, and audiences to combat ad fatigue.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT


  • (00:00) Today’s topic: How to Deal with Ad Fatigue
  • (00:00) Introduction to ad fatigue and its impact on performance
  • (00:33) Signs of ad fatigue: increasing frequency, decreasing conversion rates
  • (01:31) Importance of changing up creatives and increasing their number
  • (02:48) Expanding targeting to reach a wider audience
  • (03:46) Utilizing different ad formats for lower costs
  • (04:30) Testing new creatives, landing pages, and audiences
  • (04:57) Remarketing to people who saw the ad but didn’t convert
  • (05:06) Using logical ads as an alternative approach for remarketing
  • (05:34) That’s it for today! Don’t forget to rate, review, and subscribe!

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