In episode #828, we discuss how to deal with Google’s algorithm. Tune in to hear what you can do if your traffic slows down because of changes to the algorithm.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Deal With Google’s Ever Changing Algorithm
• [01:17] When traffic tanks, Neil likes to check Search Engine Roundtable.
• [01:22] Also check out forums like BlackHatWorld to see what the chatter is.
• [01:40] Unless you see huge tanks, there is not much you can do.
• [01:52] The most important thing you can do is diversity your traffic.
• [02:10] This will put you ahead of the game, instead of dealing with problems after your traffic tanks.
• [02:40] When Gmail released the “Promotions” tab, Facebook saw a dip in traffic, because their emails were getting sorted out of the inbox.
• [03:25] CYA and diversify right out of the gate.
• [03:45] Even when things are going well, it can’t last forever.
• [04:18] The people who typically get hit by changing algorithms are people who don’t focus on SEO.
• [04:37] Every year, you should be updating your content.
• [05:30] Look at data from different sources to determine if action is necessary.
• [05:42] Overall, having an omni-channel approach is key.
• [06:00] Don’t just assume you’ve been penalized when your traffic slows.
• [06:11] That’s all for today!
• [06:17] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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