Episode #828
How to Deal With Google’s Ever Changing Algorithm
November 06, 2018

In episode #828, we discuss how to deal with Google’s algorithm. Tune in to hear what you can do if your traffic slows down because of changes to the algorithm.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Deal With Google’s Ever Changing Algorithm
  • [01:17] When traffic tanks, Neil likes to check Search Engine Roundtable.
  • [01:22] Also check out forums like BlackHatWorld to see what the chatter is.
  • [01:40] Unless you see huge tanks, there is not much you can do.
  • [01:52] The most important thing you can do is diversity your traffic.
  • [02:10] This will put you ahead of the game, instead of dealing with problems after your traffic tanks.
  • [02:40] When Gmail released the “Promotions” tab, Facebook saw a dip in traffic, because their emails were getting sorted out of the inbox.
  • [03:25] CYA and diversify right out of the gate.
  • [03:45] Even when things are going well, it can’t last forever.
  • [04:18] The people who typically get hit by changing algorithms are people who don’t focus on SEO.
  • [04:37] Every year, you should be updating your content.
  • [05:30] Look at data from different sources to determine if action is necessary.
  • [05:42] Overall, having an omni-channel approach is key.
  • [06:00] Don’t just assume you’ve been penalized when your traffic slows.
  • [06:11] That’s all for today!
  • [06:17] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How To Truly Scale AI In Your Organization #2472
June 03, 2023

In episode #2472, we talk about how to truly scale AI in your organization! It feels like everyone is racing to implement AI, but is this the best strategy for business owners? Tune in to hear how we ...

Episode
92.7% of Facebook Posts Are Now Dominated By This Format #2471
June 02, 2023

In episode #2471, we’re looking at the format dominating 92.7% of Facebook posts! We’re referring, of course, to reels. Short-form content has proven to be effective across all platforms and seems...

Episode
You Have Been Thinking About AI The Wrong Way – You’re Missing the Big Picture #2470
June 01, 2023

In episode #2470, we explain why you’ve been thinking about AI the wrong way, and how you should approach it instead! While using AI for content creation is an incredible advancement, it still requi...