Episode #299
How to Deal with Negative PR
May 26, 2017

In Episode #299, Eric and Neil discuss how to deal with a negative PR. Tune in to learn why negative PR should be IGNORED, how it eventually fades away, and what you should be doing in the meantime.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Deal with Negative PR
  • 00:37 – Neil leaves negative PR alone and doesn’t talk about it
    • 00:43 – When you deal with it, it just adds more fuel to the fire
  • 00:54 – A negative result is also negative PR
    • 01:11 – Some would pay to remove the negative PR
    • 01:26 – There was an agency that was called out for buying links and the owner had a deal with people who wrote negative PR about the agency
  • 01:45 – Eric also just ignores negative PR; it will go away in time
  • 02:09 – It sucks right now but you can get through it
  • 02:23 – Just continue to focus on refining your product and what you are doing
  • 02:33 – Neil had negative PR when a magazine showed inaccurate client data
    • 02:50 – Neil learned along the process that it’s really better to ignore it
  • 03:17 – Marketing School is giving away n free 1 year subscription of Zapier which helps you create workflows
    • 03:48 – Subscribe, rate and review Marketing School
    • 03:51 – Text MARKETINGSCHOOL to 33444
  • 04:13 – That’s it for today’s episode!

3 Key Points:

  1. Leave negative PR alone; it just adds more fuel to the fire.
  2. Continue to focus on improving your company rather than wasting time dealing with negative PR.
  3. You can pay if you want your negative PR to be removed, but it might cost a lot.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How big agency M&A and hiring works, and World’s richest man on being a ‘working boss’
July 19, 2024

In episode #2782, we discuss the challenges of competing with companies like Andreessen Horowitz in terms of recruiting and compensation, the hiring process and the value of hiring executives who have...

Episode
How Trump made his assassination attempt a marketable moment, Why you can’t trust CNN or Washington Post anymore, BlackRock pulls commercial that included Trump rally shooter, and Companies pull ads during the shooting from social media
July 18, 2024

In episode #2781, we discuss the recent assassination attempt on former President Trump, how he turned the incident into a marketable moment and the reactions from the mainstream media and corporation...

Episode
Why Elon Musk doesn’t use data when creating new innovations, How marketing can backfire: Roaring Kitty purchased $245M of Chewy, and Search everywhere optimization: platforms SEOs need to optimize for beyond Google
July 17, 2024

In episode #2780, we discuss why Elon Musk's use of data in innovation is a mix of yes and no, Starlink Mini, Roaring Kitty's lawsuit, the importance of hiring good people, and the new version of SEO....