In Episode #99 Eric and Neil share how you can design lead nurturing and lead scoring campaigns for your business. Listen to know whether you’re on the right track in nurturing and scoring your leads, when you need to set up a reengagement process, and when it’s just time to let go of a lead.
Time Stamped Show Notes:
- 00:28 – Today’s topic: How to design lead nurturing and lead scoring campaigns
- 00:42 – Google about Marketing Funnel – SingleGrain and Kissmetrics
- 01:01 – What SingleGrain does
- 01:48 – When people opt in, tag them in a certain way
- 02:00 – Don’t ask too many questions on a page
- 02:10 – Break down the process into 3 pages
- 02:45 – Take the best leads and cross reference with tools
- 03:30 – Lead scoring leads
- 04:02 – Drip and Infusionsoft
- 04:24 – When your threshold is reached, mark them as a qualified lead
- 05:07 – Nurture and have a good marketing funnel
- 05:47 – If the lead isn’t engaged, they aren’t likely going to close
- 07:04 – Make a reengagement campaign
- 07:36 – Frank Kern Setting Up Contingencies
- 08:04 – You have to plan first before diving in
- 08:31 – That’s it for today’s episode!
3 Key Points:
- It’s all about the messaging and who you’re taking to.
- The biggest mistake you can do is to put all your questions on one page.
- If there’s no engagement, the lead wouldn’t probably close.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
In this episode #2980, Eric Siu and Neil Patel discuss how AI is revolutionizing advertising, the evolution of digital marketing strategies, and shifting workplace dynamics. They also reflect on the t...
In this episode #2979, Eric Siu and Neil Patel discuss how AI is transforming advertising, including Netflix's dynamic ad placements. They explore shifts in digital marketing, evolving workplace expec...
In this episode #2978, Eric Siu and Neil Patel discuss the challenges of SEO attribution, the evolution of marketing, and the need to prioritize customer value over metrics. They also explore the role...