Episode #99
How to Design Lead Nurturing & Lead Scoring Campaigns
November 07, 2016

In Episode #99 Eric and Neil share how you can design lead nurturing and lead scoring campaigns for your business. Listen to know whether you’re on the right track in nurturing and scoring your leads, when you need to set up a reengagement process, and when it’s just time to let go of a lead.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: How to design lead nurturing and lead scoring campaigns
  • 00:42 – Google about Marketing Funnel – SingleGrain and Kissmetrics
  • 01:01 – What SingleGrain does
  • 01:48 – When people opt in, tag them in a certain way
  • 02:00 – Don’t ask too many questions on a page
    • 02:10 – Break down the process into 3 pages
    • 02:45 – Take the best leads and cross reference with tools
  • 03:30 – Lead scoring leads
  • 04:02 – Drip and Infusionsoft
  • 04:24 – When your threshold is reached, mark them as a qualified lead
  • 05:07 – Nurture and have a good marketing funnel
  • 05:47 – If the lead isn’t engaged, they aren’t likely going to close
  • 07:04 – Make a reengagement campaign
  • 07:36 – Frank Kern Setting Up Contingencies
  • 08:04 – You have to plan first before diving in
  • 08:31 – That’s it for today’s episode!

3 Key Points:

  1. It’s all about the messaging and who you’re taking to.
  2. The biggest mistake you can do is to put all your questions on one page.
  3. If there’s no engagement, the lead wouldn’t probably close.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How To Create Data Discipline In Your Organization, Why Freemium Doesn’t Work As Well Anymore, Marketing Today Vs Marketing Tomorrow, How AI Helps Create ‘New Work’ That Was Previously Impossible, Anti Elon Ad Backfires
May 14, 2025

In episode #2971, Eric Siu and Neil Patel discuss building a data-driven culture, stressing the importance of relevant data and adaptability in marketing. They explore how AI is reshaping marketing by...

Episode
The Power Of Brand, Why I’m Shifting My Marketing Strategy To FREE Over Content Creation
May 13, 2025

In episode #2970, Eric Siu and Neil Patel discuss how AI is changing search engines, the role of natural conversations in content, and smart lead generation tactics. They also explore freemium models ...

Episode
Cloudflare CEO: AI Is Killing The Business Model Of The Web, SEO On Safari Has Dropped For The First Time In 22 Years Because…, Are SEOs F**cked?
May 12, 2025

In episode #2969, Eric Siu and Neil Patel discuss how AI is reshaping business models and digital marketing. They examine shifts in search behavior, the decline in website traffic, and the rise of pla...