Episode #99
How to Design Lead Nurturing & Lead Scoring Campaigns
November 07, 2016

In Episode #99 Eric and Neil share how you can design lead nurturing and lead scoring campaigns for your business. Listen to know whether you’re on the right track in nurturing and scoring your leads, when you need to set up a reengagement process, and when it’s just time to let go of a lead.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: How to design lead nurturing and lead scoring campaigns
  • 00:42 – Google about Marketing Funnel – SingleGrain and Kissmetrics
  • 01:01 – What SingleGrain does
  • 01:48 – When people opt in, tag them in a certain way
  • 02:00 – Don’t ask too many questions on a page
    • 02:10 – Break down the process into 3 pages
    • 02:45 – Take the best leads and cross reference with tools
  • 03:30 – Lead scoring leads
  • 04:02 – Drip and Infusionsoft
  • 04:24 – When your threshold is reached, mark them as a qualified lead
  • 05:07 – Nurture and have a good marketing funnel
  • 05:47 – If the lead isn’t engaged, they aren’t likely going to close
  • 07:04 – Make a reengagement campaign
  • 07:36 – Frank Kern Setting Up Contingencies
  • 08:04 – You have to plan first before diving in
  • 08:31 – That’s it for today’s episode!

3 Key Points:

  1. It’s all about the messaging and who you’re taking to.
  2. The biggest mistake you can do is to put all your questions on one page.
  3. If there’s no engagement, the lead wouldn’t probably close.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Netflix posts to YouTube to steal back the traffic, Building startups via Telegram, and more
March 28, 2024

In episode #2708, We discuss various marketing strategies and trends, including Netflix's approach of posting clips on YouTube, the impact of social media on distribution, the decline of movi...

Episode
How Pat Flynn Built Deep Pocket Monster to 850k Subs In A Blink Of An Eye
March 27, 2024

Pat Flynn and Eric Siu share key insights for entrepreneurial success, emphasizing storytelling, overcoming comparison, and building community. They highlight the evolution of income reports and the i...

Episode
Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more
March 27, 2024

In episode #2707, we discuss Gartner's prediction of a 26% drop in search traffic, the increasing popularity of alternative platforms and social networks, and the significant inflows of assets into Bi...