Your free trial offer expires soon Join Now
Episode #1082
How To Design Your Thinking For Unstoppable Growth
July 18, 2019

In episode #1082, we give you the opportunity to hear Eric’s conversation with Syed Balkhi from the Marketing School Live event to talk about how to design your thinking for unstoppable growth.  Tune in to hear all about what Syed does and how he runs his business.

TIME-STAMPED SHOW NOTES:

  • [00:55] Today’s Topic: How To Design Your Thinking For Unstoppable Growth
  • [01:15] Syed’s company creates WordPress plugins. 
  • [02:34] They have over 9 Million websites using their software.
  • [04:31] Syed tries to be consistent and do the simple stuff that delivers over time.
  • [05:15] Syed has personal health goals, because he gained a good deal of weight.
  • [05:40] He applied a similar principle here and did the simplest things with consistency. 
  • [07:58] An external success gap is the gap between what the product does and what the customers use the product for.
  • [10:00] An internal success gap is what your product does and what the user thinks it should do.
  • [10:10] Sometimes, there are things that the product can do, but doesn’t yet, because the company hasn’t anticipated all of the users’ needs.
  • [10:43] Affiliate marketing is having a commision-only sales team.
  • [13:05] If someone is ranking for the best article on marketing, you can reach out to them to try out your product.
  • [17:32] Syed got his first customers through his blog that already had a big following.
  • [17:41] He also used influencer marketing.
  • [19:01] Content marketing is still key to success and Syed leverages this to attract more customers.
  • [21:56] Syed has in-house writers, because he needs people with a certain level of expertise.
  • [24:45] Publish Press is a great tool for tracking content.
  • [27:05] WordPress powers 34% of the web.
  • [27:30] Syed sees it as the operating system of the web.
  • [29:15] Hiring the right people has helped Syed, as is having a physical planner and blocking off his Fridays.
  • [34:56] Syed found that building relationships (strategic partnerships) with other companies has proven successful.
  • [37:40] Streaks has added a lot of value to Syed’s life; it’s a great accountability tracker.
  • [38:08] The Content Template feature in SEMRush has proven helpful to his company, as well.
  • [38:30] One book Syed recommends is Extreme Revenue Growth.
  • [39:13] That’s it for today!
  • [40:00] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How Neil & Eric Would Grow Their YouTube Channels In A Perfect World #1814
August 02, 2021

In episode #1814, Neil and Eric talk about their experiences with YouTube and share the ways they could improve and grow. Eric’s main point is around doubling down on one topic while Neil feels he c...

Episode
Conferences Are Coming Back. Here’s How To Make The Most Of Them #1813
August 01, 2021

In episode #1813, we talk about our strategies for making the most out of conferences. While the content from conferences themselves is valuable, the networking and business opportunities they bring t...

Episode
Why So Few People Finish Courses (And How to Make Yours Pop) #1812
July 31, 2021

In episode #1812, Neil and Eric talk about why most people don’t finish courses. Trying to get someone to be engaged during an online course is not easy, which is why you have to go the extra mile t...