Episode #
How to Develop A Community-Based Marketing Strategy #1998
February 06, 2022

In episode #1998, Neil and Eric talk about how to develop a community-based marketing strategy. There are plenty of strategies to marketing, like paid advertising or optimizing your SEO, but a community-based marketing strategy offers you the extra reward of building a supportive community. Tune in to find out about some of the ways we’ve built community and why adding value is essential!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Develop a Community Based Marketing Strategy.
  • [00:25] The definition of a community-based marketing strategy.
  • [01:01] Why building community doesn’t work unless you add value.
  • [02:06] Examples of what we’ve done from a community-building standpoint.
  • [04:18] That’s it for today!
  • [04:20] Don’t forget to check out our Leveling Up NFT on Twitter at https://twitter.com/levelingupNFT.
  • [03:24] Go to https://marketingschool.io/live to learn more and check out our Growth Accelerator!

 

Links Mentioned in Today’s Episode:

 

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

 

 

 

Discover Latest Episodes

Episode
AI Won’t Destroy Jobs, It Will Create A Labor Shortage
January 27, 2026

Is AI going to destroy jobs or create a labor shortage? In this episode, hosts Neil and Eric debate how artificial intelligence impacts white collar and blue collar work, deflation, automation, and ne...

Episode
10 Ways AI Is Actually Changing Marketing
January 26, 2026

Neil and Eric break down ten real, practical ways AI is actually changing marketing right now, without the hype. From AI fluency becoming mandatory and massive gains in programmatic SEO to smarter dat...

Episode
10 Counterintuitive Marketing Truths After 3,000 Marketing School Episodes
January 22, 2026

Neil and Eric break down counterintuitive business and marketing truths that actually drive growth, revenue, and long-term success. From why free products beat ads and boring marketing wins, to how AI...