Episode #
How to Develop A Community-Based Marketing Strategy #1998
February 06, 2022

In episode #1998, Neil and Eric talk about how to develop a community-based marketing strategy. There are plenty of strategies to marketing, like paid advertising or optimizing your SEO, but a community-based marketing strategy offers you the extra reward of building a supportive community. Tune in to find out about some of the ways we’ve built community and why adding value is essential!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Develop a Community Based Marketing Strategy.
  • [00:25] The definition of a community-based marketing strategy.
  • [01:01] Why building community doesn’t work unless you add value.
  • [02:06] Examples of what we’ve done from a community-building standpoint.
  • [04:18] That’s it for today!
  • [04:20] Don’t forget to check out our Leveling Up NFT on Twitter at https://twitter.com/levelingupNFT.
  • [03:24] Go to https://marketingschool.io/live to learn more and check out our Growth Accelerator!

 

Links Mentioned in Today’s Episode:

 

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

 

 

 

Discover Latest Episodes

Episode
The Rule of 7 Is Dead: Why You Need 28 Touches Now
October 22, 2026

Eric and Neil say the rule of 7 has grown toward the rule of 28, and that buyers touch a brand 8 times for a sub-$100 B2C buy and 23 times at $10K-plus. A gelato shop stranger who knew them from diffe...

Episode
Do NOT Sleep on X Money!
October 20, 2026

Eric and Neil start with X Money, which pays 3% cash back and 6% interest, and argue that the offer is under marketed and would get more people investing. They test an AI-written blog post on a client...