Episode #
How to Develop A Community-Based Marketing Strategy #1998
February 06, 2022

In episode #1998, Neil and Eric talk about how to develop a community-based marketing strategy. There are plenty of strategies to marketing, like paid advertising or optimizing your SEO, but a community-based marketing strategy offers you the extra reward of building a supportive community. Tune in to find out about some of the ways we’ve built community and why adding value is essential!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Develop a Community Based Marketing Strategy.
  • [00:25] The definition of a community-based marketing strategy.
  • [01:01] Why building community doesn’t work unless you add value.
  • [02:06] Examples of what we’ve done from a community-building standpoint.
  • [04:18] That’s it for today!
  • [04:20] Don’t forget to check out our Leveling Up NFT on Twitter at https://twitter.com/levelingupNFT.
  • [03:24] Go to https://marketingschool.io/live to learn more and check out our Growth Accelerator!

 

Links Mentioned in Today’s Episode:

 

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

 

 

 

Discover Latest Episodes

Episode
Most New Hires Are Dead Weight Without These Two Things
January 15, 2026

In this episode, hosts Neil and Eric break down why AI fluency is becoming a non negotiable skill for marketers and operators. They discuss shrinking headcount, rising revenue per employee, the return...

Episode
The P*rnhub Email Recap Marketing Strategy
January 14, 2026

Neil and Eric break down a controversial email marketing stunt inspired by a P hub recap, debating open rates, spam risk, and long-term brand damage. The conversation expands into X versus LinkedIn fo...

Episode
Why People Hate Agencies
January 13, 2026

hosts Neil and Eric break down why product builders get more respect than agencies, how bad agency experiences shape perception, and why products compound better than labor. They unpack AI-first teams...