In episode #863, we discuss how to do internal linking. Tune in to hear how to do it the right way.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Do Internal Linking The Right Way
• [00:35] Neil has seen people overuse this technique: putting rich anchor text in the footer.
• [01:00] A lot of people put rich anchor text in the footer, but if you overdo that, you will get hit with a penalty.
• [01:25] Be more selective with this particular tactic.
• [01:45] Create content around long-tail phrases.
• [02:25] If you look at Zappos, they structure their site really well.
• [02:45] Each category page leads to further, more specific categories.
• [02:55] This is great, because it has a logical flow that makes it easy for Search Spider to crawl through.
• [03:25] Make sure your sitemap is logical.
• [03:50] Interlinking throughout your content is a successful tactic.
• [04:24] That’s it for today!
• [04:30] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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