In Episode #313, Eric and Neil discuss how to do SEO for small businesses with less than $1000 a month. Tune in to learn how you can still do SEO effectively—even with a small budget—and why you shouldn’t believe everything that Google tells you.

Time Stamped Show Notes:

• 00:27 – Today’s topic: How to Do SEO for Small Businesses With Less Than $1000 a Month
• 00:35 – You can’t focus on everything
• 00:40 – Try to have your site on WordPress so you can have Yoast and not worry too much about on-page SEO
• 00:48 – Neil sticks to content creation and building links around the content
• 00:55 – Neil uses Ahrefs
  • 01:01 – Put in your competitor’s URL and click on the top pages that will show you the pages your competitor gets the most traffic
  • 01:29 – Look at that page and try to create a better version on your website
  • 01:38 – Find the people that are linked out to the page and reach out to them
  • 02:00 – Reaching out works, but it’s a long-term play
  • 02:08 – Keep it simple
• 02:34 – “Don’t believe everything that Google says”
• 02:58 – When you only have $1000 a month, you can’t go really fast
• 03:10 – You can also use BuzzSumo which is similar to Ahrefs
• 03:26 – You can find a journalist who can write content at JustReachOut which is a PR tool
• 03:48 – For link outreach, you can use Pitchbox and MixMax
• 04:03 – You have to make sure that you stay consistent with your SEO
• 04:22 – Consistency will give people the impression that you’re starting to build your flywheel
• 04:33 – Scripted allows you to buy content at scale
• 04:53 – Upwork and ProBlogger also have people you can hire to make content for you
• 05:16 – Scripted is like a marketplace
• 05:37 – That’s it for today’s episode!

3 Key Points:

1. There are ways to work on your SEO while on a conservative budget.
2. SEO results takes time so you have to be patient.
3. Leverage free and affordable tools that you can use to make your SEO work successfully.

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