Episode #
How to Drastically Improve Customer Retention #2027
March 07, 2022

In episode #2027, Neil and Eric unpack their methods for how to drastically improve customer retention. If you’re struggling with customer retention then there are several things that could be causing it, from your positioning to your customer service. Tune in to find out how to identify what is causing more churn than you’d like and how to turn things around!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Drastically Improve Customer Retention.
  • [00:30] A summary of our definition for customer retention.
  • [01:11] The recommended metrics for customer retention in B2B and SaaS businesses.
  • [01:36] Seven Powers, the concept of switching costs, and how they help retention.
  • [02:27] How communicating with customers and finding out about their needs can improve retention.
  • [03:02] How to use LinkedIn to improve customer retention through your hires.
  • [03:20] Why you need to do continual customer development to ensure retention.
  • [04:18] Why product customer fit and positioning are essential for retention.
  • [06:16] That’s it for today! Don’t forget to rate, review and subscribe!
  • [06:26] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Discover Latest Episodes

Episode
8,000 People vs. 1 Chatbot – Who Does It Better?
July 17, 2025

In this episode #3007, Eric Siu and Neil Patel discuss how AI is reshaping jobs and transforming marketing strategies. They explore the power of brand and distribution as moats, the rise of LLMO, and ...

Episode
To Become Rich, Chase Pain
July 16, 2025

In this episode #3006, Eric Siu and Neil Patel discuss how enduring discomfort is key to achieving excellence. They share concerns about raising resilient children in comfortable environments and high...

Episode
Google Engineer Reveals the SEO Algorithm
July 15, 2025

In this episode #3005, Eric Siu and Neil Patel discuss how Google’s ranking algorithm works and why controlling your narrative matters in organizations. They explore how storytelling drives business...