Your free trial offer expires soon Join Now
Episode #
How to Drill Down Your Unique Selling Proposition #1758
June 07, 2021

In episode #1758, we talk about how to drill down your Unique Selling Proposition or USP. One of the most important sides of growing a successful business is getting to know your customer and correctly positioning yourself to fit that niche. Tune in to hear our top tips for getting this process right in today’s show.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Drill Down Your Unique Selling Proposition.
  • [00:28] What a USP is and how it helps you differentiate yourself.
  • [00:51] Examples of how companies drilled down on their positioning.
  • [02:11] Figuring out your USP by talking to customers.
  • [02:44] How to do customer development without asking leading questions.
  • [03:51] Go to marketingschool.io/live to hang out with Neil and Eric in September.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at http://www.marketingschool.io/pro

 

Links Mentioned in Today’s Episode:

 

April Dunford

SharpSpring

The Mom Test

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode
How Neil & Eric Would Grow Their YouTube Channels In A Perfect World #1814
August 02, 2021

In episode #1814, Neil and Eric talk about their experiences with YouTube and share the ways they could improve and grow. Eric’s main point is around doubling down on one topic while Neil feels he c...

Episode
Conferences Are Coming Back. Here’s How To Make The Most Of Them #1813
August 01, 2021

In episode #1813, we talk about our strategies for making the most out of conferences. While the content from conferences themselves is valuable, the networking and business opportunities they bring t...

Episode
Why So Few People Finish Courses (And How to Make Yours Pop) #1812
July 31, 2021

In episode #1812, Neil and Eric talk about why most people don’t finish courses. Trying to get someone to be engaged during an online course is not easy, which is why you have to go the extra mile t...