Episode #453
How to Drive More Sales Using Google Shopping
October 27, 2017

In Episode #453, Eric and Neil discuss how to drive more sales using Google Shopping. Tune in to learn how you can successfully use Google Shopping, why it’s an excellent platform to show off your products, and why free shipping is guaranteed to boost your conversions.

Time Stamped Show Notes:Podcast_Episode_453

  • 00:27 – Today’s topic: How to Drive More Sales Using Google Shopping
  • 00:33 – Google Shopping populates search results with product images when you’re searching for a product
  • 01:00 – You need to have the right product feed that’s hooked in to start showing your product
  • 01:08 – Have unique SKUs and more reviews
  • 01:34 – You need technical help to start Google Shopping
  • 01:52 – Make sure you’re bidding competitively
  • 02:10 – Have the right user experience to convert sales
  • 02:24 – Make sure your site is optimized for mobile
  • 02:36 – Offer free shipping as it boost conversions more than anything else
  • 02:57 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 03:10 – That’s it for today’s episode!

3 Key Points:

  1. Google Shopping is a great platform that will show your products.
  2. Work at acquiring more reviews as this helps people trust your product and feel good about buying it.
  3. Offering free shipping is an excellent way to draw your potential customers.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Cool S**t We’re Doing In AI This Quarter, How This Weird Economy Is Affecting Marketing, How We’re Generating Pipeline In A Weird Economy
May 29, 2025

In this episode #2980, Eric Siu and Neil Patel discuss how AI is revolutionizing advertising, the evolution of digital marketing strategies, and shifting workplace dynamics. They also reflect on the t...

Episode
How Netflix Is Revolutionizing Ad Buying, Bosses Are Done Being ‘Nice’, 14M YouTuber Quits – Is Going Viral Worth It?
May 28, 2025

In this episode #2979, Eric Siu and Neil Patel discuss how AI is transforming advertising, including Netflix's dynamic ad placements. They explore shifts in digital marketing, evolving workplace expec...

Episode
SEO Attribution Is COMPLETELY F**CKED, Dressing Nice Doesn’t Make You More Money, How To Get A 50% Discount On Luxury Clothes
May 27, 2025

In this episode #2978, Eric Siu and Neil Patel discuss the challenges of SEO attribution, the evolution of marketing, and the need to prioritize customer value over metrics. They also explore the role...