Episode #32
How to Effectively Leverage Influencer Marketing
September 01, 2016

In Episode #32 Eric and Neil describe influencer marketing and teach you the most effective way to use it for your product. If you thought influencer marketing wasn’t for your new company, think again. It’s a lot easier than it may seem.

Time Stamped Show Notes: 

  • 00:22 – What is influencer marketing?
    • 00:35 – The Beats by Dre example
    • 00:57 – Famous and popular people using products to attract more customers
  • 01:30 – How can you leverage influencer marketing?
    • 01:45 – Paying models per post.
    • 02:10 – The numbers can be very lucrative for your company.
  • 03:00 – One key thing: How loyal is someone’s following?
    • 03:50 – Don’t pick the influencers with the biggest following. Look at their followers’ engagement.
    • 04:25 – Buying ads in bulk packages
  • 04:50 – You don’t have to reach out to these influencers on their own. Use Famebit.com.
  • 05:50 – Make sure your influencer is the right fit for your product.
  • 06:25 – Sporadic posts don’t have a big impact.
    • 06:40 – A consistent weekly post will have a bigger impact.
  • 07:20 – Using a specific coupon with influencer marketing
    • 07:40 – You can track that ad’s success.
  • 08:00 – See you tomorrow!

3 Key Points:

  1. You can leverage influencer marketing to bring in a lot of revenue.
  2. Look at someone’s follower loyalty—not the number of followers.
  3. Consistent posts will have a bigger impact.

Resources Mentioned:

  • Famebit.com – A great place to start when you are first getting into influencer marketing.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How to Win at LinkedIn #2191
August 18, 2022

In episode #2191, Neil and Eric discuss how to win at LinkedIn. Of its 260 million monthly active users, only 1% create content on LinkedIn. When compared with 87% of Instagram’s one billion plus us...

Episode
How We Batch Our Content #2190
August 17, 2022

In episode #2190, we talk about how we batch our content. Depending on whether it’s long-form video, blog posts, or podcast episodes, we have put different processes in place to help us save time an...

Episode
YouTube Success Secrets #2189
August 16, 2022

In episode #2189, Neil and Eric discuss some of the best-kept YouTube success secrets! We share what has worked for us, as well as the mistakes we have made and how you can avoid them. You’ll also l...