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Episode #1018
How to Fight Negative Press
May 15, 2019

In episode #1018, we discuss how you can deal with any type of negative press. Tune in to hear how you can fight negative press.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Fight Negative Press
  • [00:35] Negative press could be bad Google search results.
  • [01:05] Neil has had a really bad write up about his company.
  • [01:30] Overall, Neil feels he has done right by people and always refunds people’s money when they are unhappy.
  • [02:05] Do reputation management through SEO link building.
  • [02:50] Neil ignores all the bad press and feels it is all made up.
  • [03:45] Neil also had bad article written about him in Wired magazine.
  • [04:38] He also settled a class action lawsuit and lost a lot of customers because of the bad press.
  • [05:00] If it hadn’t been for the bad press, Neil would have sold his company.
  • [05:50] The current person writing bad posts about Neil is clearly fabricating elements of his story and posted anonymously.
  • [06:08] That’s it for today!
  • [06:15] Don’t forget to check out Single Grain for more info about our free live event in June.

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