Episode #627
How to Find a CMO 
April 19, 2018

In episode #627, Eric and Neil discuss how you can find a CMO. Tune in to hear what you should be doing to grab your next successful CMO.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Find a CMO
  • [00:33] They get hit up all the time for people looking to fill this position, but it is the hardest position to fill.
  • [00:55] Tap into referral networks.
  • [01:05] When Eric was hired at Treehouse, he was referred in.
  • [01:27] Don’t just hire a CMO, have someone prove in a lesser position that they can deliver results for you. Have people work their way up.
  • [02:55] Instead of having a CMO, just make the marketing department work together to guide the mission.
  • [03:41] Contingency firms whose focus is on hiring executives is another way to go.
  • [03:48] They will cost you a lot of money, but will deliver on the mission.
  • [04:34] Org structures are different now, so it changes how you can operate.
  • [04:38] To recap: referral networks work, contingency firms work, having NO CMO works.
  • [04:48] That’s it for today!
  • [04:50] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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