How to Find a CMO | Ep. #627 - Marketing School Podcast

Episode #627

How to Find a CMO

April 19, 2018

In episode #627, Eric and Neil discuss how you can find a CMO. Tune in to hear what you should be doing to grab your next successful CMO.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Find a CMO
[00:33] They get hit up all the time for people looking to fill this position, but it is the hardest position to fill.
[00:55] Tap into referral networks.
[01:05] When Eric was hired at Treehouse, he was referred in.
[01:27] Don’t just hire a CMO, have someone prove in a lesser position that they can deliver results for you. Have people work their way up.
[02:55] Instead of having a CMO, just make the marketing department work together to guide the mission.
[03:41] Contingency firms whose focus is on hiring executives is another way to go.
[03:48] They will cost you a lot of money, but will deliver on the mission.
[04:34] Org structures are different now, so it changes how you can operate.
[04:38] To recap: referral networks work, contingency firms work, having NO CMO works.
[04:48] That’s it for today!
[04:50] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!