In episode #2357, Neil and Eric break down how to fix your marketing funnel. There are plenty of useful tools that can help you identify where your marketing funnel needs to be improved. The trick is knowing how to improve them. In our conversation, we examine some of the best tools for collecting both quantitative and qualitative information, and how to use customer feedback to take your marketing funnel to the next level. To get started on fixing your funnel, be sure to tune in for this episode!
TIME-STAMPED SHOW NOTES:
- [00:20] Today’s topic: How To Fix Your Marketing Funnel.
- [00:42] An overview of marketing funnels and how they work.
- [01:22] What Google Analytics can teach you about where your funnel needs to be improved.
- [02:43] How marketing funnels work on platforms like YouTube.
- [03:08] Examples of how to conduct AB tests on YouTube.
- [04:49] Why getting feedback from your customers is essential for improving your marketing funnel.
- [06:50] That’s it for today! Go to https://www.levelingup.com/founders to join Neil and Eric in Miami from the 12th to the 14th of February!
- [07:15] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
- Google Analytics
- TubeBuddy
- Typeform
- b2b message testing platform
- Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Crazy Egg
- Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
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