In Episode #414, Eric and Neil discuss how to generate audience insights using Facebook. Tune in to learn why Facebook’s data is more accurate than Google Insights and how important Facebook Pixel can be for your website.
Time Stamped Show Notes:
- 00:27 – Today’s topic: How to Generate Audience Insights Using Facebook
- 00:35 – Audience insights will show you who’s visiting your website
- 00:38 – Google Analytics isn’t as accurate as Facebook
- 01:20 – There are tons of tutorials available on the web for how to start with Facebook Pixel
- 01:32 – Load up your audience
- 01:43 – It’s better if you have a business manager account
- 02:08 – With a custom audience, you can see people’s behaviour
- 02:34 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
- 03:46 – Go to SingleGrain.com/giveaway for multiple entries
- 04:00 – That’s it for today’s episode!
3 Key Points:
- Facebook’s data is accurate because of the number of the databases they have.
- Facebook Pixel can be plugged in to your website for free and it’ll show you your customers’ behavior.
- You can also customize your audience depending on your target market.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
In this episode, hosts Neil and Eric break down the K-shaped future of software engineering, marketing, and white-collar work in the age of AI. They explain why senior talent is winning while junior r...
Neil and Eric break down why revenue per employee is exploding and what AI means for the future of work, education, and careers. They unpack ARR per FTE trends, why top companies need fewer people, an...
Neil and Eric break down how AI is reshaping sales, hiring, and enterprise growth, from AI agents booking demos to why AI-driven outreach is making it harder to stand out. They dive into AI fluency, h...