Episode #414
How to Generate Audience Insights Using Facebook
September 18, 2017

In Episode #414, Eric and Neil discuss how to generate audience insights using Facebook. Tune in to learn why Facebook’s data is more accurate than Google Insights and how important Facebook Pixel can be for your website. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Generate Audience Insights Using Facebook
  • 00:35 – Audience insights will show you who’s visiting your website
  • 00:38 – Google Analytics isn’t as accurate as Facebook
    • 01:00 – You can plug in a Facebook Pixel on your website for free
  • 01:20 – There are tons of tutorials available on the web for how to start with Facebook Pixel
    • 01:32 – Load up your audience
    • 01:43 – It’s better if you have a business manager account
    • 02:08 – With a custom audience, you can see people’s behaviour
  • 02:34 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • 04:00 – That’s it for today’s episode!

3 Key Points:

  1. Facebook’s data is accurate because of the number of the databases they have.
  2. Facebook Pixel can be plugged in to your website for free and it’ll show you your customers’ behavior.
  3. You can also customize your audience depending on your target market.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How To Hire Short Form Video Editors at Scale. #2185
August 12, 2022

In episode #2185, Neil and Eric talk about how to hire short-form video editors at scale. There are more opportunities than ever to find and hire freelancers from the comfort of your favorite device, ...

Episode
How This Business Game Can 40x Your Company’s Valuation
August 11, 2022

If someone were to ask you about the state of your cash flow, would you be able to give an accurate response? According to today’s guest, Alan Miltz, most companies misunderstand their cash flow, an...

Episode
How to Create Videos in 60 Different Languages Using AI #2183
August 10, 2022

In episode #2183, Neil and Eric talk about how to create videos in 60 different languages using AI. Translating your videos into different languages can open your business up to huge new markets, but ...