Episode #414
How to Generate Audience Insights Using Facebook
September 18, 2017

In Episode #414, Eric and Neil discuss how to generate audience insights using Facebook. Tune in to learn why Facebook’s data is more accurate than Google Insights and how important Facebook Pixel can be for your website. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Generate Audience Insights Using Facebook
  • 00:35 – Audience insights will show you who’s visiting your website
  • 00:38 – Google Analytics isn’t as accurate as Facebook
    • 01:00 – You can plug in a Facebook Pixel on your website for free
  • 01:20 – There are tons of tutorials available on the web for how to start with Facebook Pixel
    • 01:32 – Load up your audience
    • 01:43 – It’s better if you have a business manager account
    • 02:08 – With a custom audience, you can see people’s behaviour
  • 02:34 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • 04:00 – That’s it for today’s episode!

3 Key Points:

  1. Facebook’s data is accurate because of the number of the databases they have.
  2. Facebook Pixel can be plugged in to your website for free and it’ll show you your customers’ behavior.
  3. You can also customize your audience depending on your target market.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
ChatGPT Quietly Switches From Bing to Google
July 14, 2025

In this episode #3004, Eric Siu and Neil Patel discuss the shift from Bing to Google and the Microsoft-OpenAI partnership’s impact on businesses. They cover how marketing agencies are evolving amid ...

Episode
MrBeast’s SaaS Decision – A Mistake?, Pay per Crawl Launches for AI, Listicles Are Back, Why You Need Them for LLMs, How LLMs Will Rank You in the Future, AI Content Farms Are the New Arbitrage?
July 10, 2025

In this episode #3003, Eric Siu and Neil Patel discuss MrBeast's ViewStats and the AI thumbnail backlash, Cloudflare's pay-to-play model, and how LLMs are shaping the future of SEO. They also cover th...

Episode
The Collapse of Jaguar, How Meta Is Buying OpenAI Right in Front of Us, AI Mode vs. Classic Search Data, ChatGPT 5 Will Be INSANE
July 09, 2025

In this episode #3002, Eric Siu and Neil Patel discuss the collapse of Jaguar due to marketing missteps and the importance of understanding core audiences. They dive into Meta's AI acquisitions, compa...