Episode #132
How to Generate Content Ideas Without Keyword Research
December 10, 2016

In Episode #132, Eric and Neil share how you can generate content ideas for your website without having to do keyword research. Listen as Neil and Eric drop tips and tricks to help you generate better content for your website and for your specific audience.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Generate Content Ideas Without Keyword Research
  • 00:38 – SEO and keyword research is important BUT it’s also important to start with your audience
  • 00:56 – Think about what’s interesting and trending
  • 01:05 – Eric shares his Feedly account with his team to stay on top of trends
  • 01:18 – Eric also has Panda as a Chrome extension that shows him 3 different feeds from the sites he follows
  • 01:56 – Neil takes his competitors’ links and runs it in BuzzSumo
  • 02:37 – Look at your competitor’s’ posts and try to replicate but make it better
  • 02:41 – Look up Brian Dean’s Skyscraper Technique
  • 03:16 – Email out people who share your competitor’s’ content and ask them to share yours, too
  • 04:21 – Use io to search email addresses
  • 04:35 – Use AHrefs and SEMRush to show which top pages are ranking
  • 04:56 – Look into your analytics and figure out what ranks well
  • 05:43 – Getting traffic is NOT just about keywords
  • 05:52 – Go to Quora and see what questions are asked in your space
  • 06:23 – Look at blog headline structures and podcast titles
  • 07:26 – That’s it for today’s episode!

3 Key Points:

  1. See what your audience is interested in and respond accordingly.
  2. Use your competitor’s content as base to make your content better.
  3. Look internally and figure out which of your posts rank well and USE that knowledge to your advantage as you step forward.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
AOA sneak peek: The Future of Agencies with AI
May 25, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss acquisitions, the future of agencies with AI, the impact of AI on SEO, the ...

Episode
Is the ad spend on the Super Bowl or Olympics worth it? It depends on whom you ask, Disney maximizes streaming with surprise Disney+, Hulu, and Max bundle
May 24, 2024

In episode #2746, we discuss the effectiveness of ad spend on events like the Super Bowl and Olympics, the use of technology for website enrichment and lead generation, the value of partnerships, and ...

Episode
Gamestop shoots up 91% off a meme, L’Oreal, a $250B company, fails at Kickstarter, How VCs are using podcasts to lure founders, Can you manipulate SEO results using LinkedIn Pulse?
May 23, 2024

In episode #2745, we discuss the power of memes and social media in driving stock prices, the importance of understanding the purpose of platforms like Kickstarter, the value of building relationships...