Episode #859
How to Get Sales and Marketing to Work Together
December 07, 2018

In episode #859, we discuss how to get Sales and Marketing departments to work together. Tune in to hear how to unify these separate teams.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Get Sales and Marketing to Work Together
  • [00:38] You will often see the Marketing and Sales departments working against each other.
  • [01:15] Figure out what would align both teams.
  • [01:40] Neil has found that getting these two teams to work together is hard, unless you have a CRO.
  • [02:30] Having a CRO is expensive, so if you can’t afford to hire one, having weekly meetings with both teams will be beneficial.
  • [03:35] CRO’s are worth hundreds of thousands of dollars.
  • [04:00] If you’re running a small business, you’re going to have to be the glue that keeps these teams working together.
  • [04:20] Use the Traction framework.
  • [04:27] That’s all for today!
  • [04:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Cool S**t We’re Doing In AI This Quarter, How This Weird Economy Is Affecting Marketing, How We’re Generating Pipeline In A Weird Economy
May 29, 2025

In this episode #2980, Eric Siu and Neil Patel discuss how AI is revolutionizing advertising, the evolution of digital marketing strategies, and shifting workplace dynamics. They also reflect on the t...

Episode
How Netflix Is Revolutionizing Ad Buying, Bosses Are Done Being ‘Nice’, 14M YouTuber Quits – Is Going Viral Worth It?
May 28, 2025

In this episode #2979, Eric Siu and Neil Patel discuss how AI is transforming advertising, including Netflix's dynamic ad placements. They explore shifts in digital marketing, evolving workplace expec...

Episode
SEO Attribution Is COMPLETELY F**CKED, Dressing Nice Doesn’t Make You More Money, How To Get A 50% Discount On Luxury Clothes
May 27, 2025

In this episode #2978, Eric Siu and Neil Patel discuss the challenges of SEO attribution, the evolution of marketing, and the need to prioritize customer value over metrics. They also explore the role...