In episode #859, we discuss how to get Sales and Marketing departments to work together. Tune in to hear how to unify these separate teams.
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TIME-STAMPED SHOW NOTES:
- [00:27] Today’s Topic: How to Get Sales and Marketing to Work Together
- [00:38] You will often see the Marketing and Sales departments working against each other.
- [01:15] Figure out what would align both teams.
- [01:40] Neil has found that getting these two teams to work together is hard, unless you have a CRO.
- [02:30] Having a CRO is expensive, so if you can’t afford to hire one, having weekly meetings with both teams will be beneficial.
- [03:35] CRO’s are worth hundreds of thousands of dollars.
- [04:00] If you’re running a small business, you’re going to have to be the glue that keeps these teams working together.
- [04:20] Use the Traction framework.
- [04:27] That’s all for today!
- [04:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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