Episode #859
How to Get Sales and Marketing to Work Together
December 07, 2018

In episode #859, we discuss how to get Sales and Marketing departments to work together. Tune in to hear how to unify these separate teams.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Get Sales and Marketing to Work Together
  • [00:38] You will often see the Marketing and Sales departments working against each other.
  • [01:15] Figure out what would align both teams.
  • [01:40] Neil has found that getting these two teams to work together is hard, unless you have a CRO.
  • [02:30] Having a CRO is expensive, so if you can’t afford to hire one, having weekly meetings with both teams will be beneficial.
  • [03:35] CRO’s are worth hundreds of thousands of dollars.
  • [04:00] If you’re running a small business, you’re going to have to be the glue that keeps these teams working together.
  • [04:20] Use the Traction framework.
  • [04:27] That’s all for today!
  • [04:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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