Episode #154
How to Get Started with Facebook Ads
January 01, 2017

In Episode #154, Eric and Neil teach entrepreneurs how to get started with Faceboook Ads. Facebook Ads have proven to be a really effective tool to grow conversion and traffic. Business owners are now able to customize more of their ads on this platform without needing to be technical. Listen as Neil and Eric provide you with great advice on how to get started with Facebook Ads.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: How to Get Started with Facebook Ads
  • 00:48 – Boosting your posts
  • 01:04 – Digital Marketer’s Podcast episode on boosting posts has in-depth information on the topic
  • 01:18 – Boost what gets people engaged or what you want
  • 01:34 – Boosting does NOT have to be expensive
  • 01:54 – Neil loves to spend on page likes
  • 02:14 – Spending money on likes is like building your own platform
  • 02:37 – Targeting your audience on geographic location, interests, etc. doesn’t work well unless you have an email list similar to it
  • 03:22 – Build lookalike audiences
  • 03:40 – Use Google Tag Manager to set your pixels
  • 04:37 – Don’t do complex stuff just yet
  • 04:47 – FIRST, use Facebook traffic for brand awareness
  • 05:24 – AdEspresso has ads templates which you can pull ideas from
  • 05:48 – HelloBar is a tool you can use to collect more page likes
  • 05:51 – That’s it for today’s episode!

3 Key Points:

  1. Start with the simple ads and prove its effectivity BEFORE trying out complex ones.
  2. Do NOT forget to set-up yours pixels, first.
  3. Facebook ads can be used for different purposes – not just for conversions.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
AOA sneak peek: The Future of Agencies with AI
May 25, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss acquisitions, the future of agencies with AI, the impact of AI on SEO, the ...

Episode
Is the ad spend on the Super Bowl or Olympics worth it? It depends on whom you ask, Disney maximizes streaming with surprise Disney+, Hulu, and Max bundle
May 24, 2024

In episode #2746, we discuss the effectiveness of ad spend on events like the Super Bowl and Olympics, the use of technology for website enrichment and lead generation, the value of partnerships, and ...

Episode
Gamestop shoots up 91% off a meme, L’Oreal, a $250B company, fails at Kickstarter, How VCs are using podcasts to lure founders, Can you manipulate SEO results using LinkedIn Pulse?
May 23, 2024

In episode #2745, we discuss the power of memes and social media in driving stock prices, the importance of understanding the purpose of platforms like Kickstarter, the value of building relationships...