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Episode #1013
How to Get Started with Paid Performance Marketing
May 10, 2019

In episode #1013, we discuss how to get started with paid performance marketing. Tune in to hear our tips for making this type of marketing work for you.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Get Started with Paid Performance Marketing
  • [00:40] Affiliate marketing can be performance marketing.
  • [01:05] Paid performance marketing is taking a financial risk, but getting paid per lead.
  • [01:25] Neil thinks it is running paid ads.
  • [01:40] Facebook loves paid ads.
  • [02:02] Go to your competitors’ fan pages and look at their info and ads link.
  • [02:26] SEMRush is good for this research, as well.
  • [03:25] Tracking and attribution is important.
  • [03:34] Leaddyno is a great tool for this.
  • [04:02] De-risk yourself when starting out and start with a smaller budget that you can afford to lose.
  • [04:41] Focus on one area before you focus on too many things and spread yourself thin.
  • [05:19] That’s it for today!
  • [05:24] Don’t forget to check out Single Grain for more info about our free live event in June.

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