In episode #1151, we discuss how to get the most out of Google Analytics. From independent bloggers to Google’s own tools and services there is a wealth of ways you can improve your game, right at your fingertips! Tune in to hear us unpack everything you need to know about SEO and beyond!
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: How to Get the Most Out of Google Analytics.
- [00:30] Tapping into Avinash Kaushik’s wealth of knowledge!
- [01:17] Using cohort reports for the time increments that suit you.
- [02:28] Adding annotations to track big events and changes in traffic.
- [02:47] Advanced segmentation; getting particular about your site’s visitors.
- [03:05] Linking to Google Ads and Search Console!
- [03:17] Google’s cross device feature and adjusting messages accordingly.
- [04:20] The usefulness of multi-touch attribution for a clearer picture.
- [04:51] E-commerce and goal tracking, and using Google Tag Manager.
- [05:10] The high quality benchmarking capabilities of Google Analytics.
- [05:46] That is it for today!
- [05:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
In this episode, I had David Perell – a writing teacher, Founder of “Write of Passage” school, and the host of ”How I Write” podcast. David shares his passion for teaching writing, the conce...
In episode #2721, we shake up our usual format with a full 90-minute episode, exploring the staleness of interview formats, sleep optimization, M&A strategies in business growth, influencer market...
In episode #2720, we discuss the growth of ChatGPT and its impact on Google, as well as the increasing opportunities for content creators in the digital space. We also touch on the importance of promp...