Episode #1151
How to Get the Most Out of Google Analytics
September 25, 2019

In episode #1151, we discuss how to get the most out of Google Analytics. From independent bloggers to Google’s own tools and services there is a wealth of ways you can improve your game, right at your fingertips! Tune in to hear us unpack everything you need to know about SEO and beyond!


  • [00:25] Today’s topic: How to Get the Most Out of Google Analytics.
  • [00:30] Tapping into Avinash Kaushik’s wealth of knowledge!
  • [01:17] Using cohort reports for the time increments that suit you.
  • [02:28] Adding annotations to track big events and changes in traffic.
  • [02:47] Advanced segmentation; getting particular about your site’s visitors.
  • [03:05] Linking to Google Ads and Search Console!
  • [03:17] Google’s cross device feature and adjusting messages accordingly.
  • [04:20] The usefulness of multi-touch attribution for a clearer picture.
  • [04:51] E-commerce and goal tracking, and using Google Tag Manager.
  • [05:10] The high quality benchmarking capabilities of Google Analytics.
  • [05:46] That is it for today!
  • [05:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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