Episode #363
How to Get Traffic From Google News
July 29, 2017

In Episode #363, Eric and Neil discuss how to get more traffic from Google News. Eric is currently going through the process of what it takes to be featured on Google News. He breaks down the requirements of Google News as well as the BENEFITS for your company to be featured by this incredible source.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Get Traffic From Google News
  • 00:37 – Google News is an incredible place where you can be featured
    • 01:00 – Being featured as a company will drive more traffic
  • 01:10 – You have to pass certain requirements in order to be featured
    • 01:23 – You need unique URLS
    • 01:33 – You need HTML articles
    • 01:43 – They don’t accept audio files
    • 01:46 – Create a Google news site map
  • 01:54 – Eric is currently in the process of going through the Google News’ requirements
    • 02:00 – They use Yoast plugin
  • 02:18 – For Google News, you need to write content that is broad in scope
    • 02:25 – If you do an article about Google, your traffic will boost
    • 02:40 – The more broad the article is coupled with a higher click-through rate, the more people will tend to keep reading and generate more traffic
  • 02:55 – Marketing School is giving away a free 1 year subscription to Crazy Egg which helps you increase your conversion rate
  • 03:50 – That’s it for today’s episode!

3 Key Points:

  1. Being featured on Google News WILL drive more traffic to your website.
  2. Write articles with topics that are broad in scope and which lead to high click-through rate.
  3. Do your best to comply to every one of the requirements needed to be featured on Google News.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Is Cannes Lions worth it?, Ramp overwhelms Brex’s marketing, Gary Vaynerchuck says, “Advertising is now a ‘meritocracy’”
June 24, 2024

In episode #2764, we discuss the value of attending the Cannes Lions International Festival of Creativity, the importance of attending niche conferences for better ROI, Gary Vaynerchuk's perspective o...

Episode
The #1 Strategy to Break $1M as an Agency Owner
June 22, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Our discussion revolves around the challenges of maintaining quality while scaling a b...

Episode
Why rebranding is a mistake most of the time (ConvertKit to Kit), Google AI Overviews only impacts 15% of queries; down from 84%, Gary Vee on the #1 marketing opportunity in 2024, Why productized services are not actual services
June 21, 2024

In episode #2763, we discuss ConvertKit's rebranding to Kit and the potential drawbacks of the name change. We also touch on AI overviews in Google search results, the marketing opportunities of organ...