Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #203 Eric and Neil discuss how to get your content into Google’s featured snippet. You tend to only show up as a featured, or rich, snippet when you can answer a question, so write blogs that include the key phrases “How To…” “What Is…” “How Do…” or “How Does…”. Enjoy!
Resources:
- Moz’s What We Learned From Analyzing 1.4 Million Featured Snippets
- Moz’s The Beginner’s Guide to SEO
- Google Keyword Planner
- Quora
- Google Search Console
- SEMrush
- Ahrefs
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
Neil and Eric break down why posting less but better is the fastest way to grow on X, reacting to a deleted Nikita Beer take on wasted reach and low quality engagement. They dive into finding your aut...
In this discussion, we explore how larger companies often face greater inertia and resistance to change, especially when it comes to AI adoption. We reference an insightful Elon Musk interview that hi...
Neil and Eric break down how cloud code and AI tools are reshaping marketing teams, using real examples from go to market planning, SEO, sales outreach, and internal automation. They explain why junio...