Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #203 Eric and Neil discuss how to get your content into Google’s featured snippet. You tend to only show up as a featured, or rich, snippet when you can answer a question, so write blogs that include the key phrases “How To…” “What Is…” “How Do…” or “How Does…”. Enjoy!

Resources:

• Moz’s What We Learned From Analyzing 1.4 Million Featured Snippets
• Moz’s The Beginner’s Guide to SEO
• Google Keyword Planner
• Quora
• Google Search Console
• SEMrush
• Ahrefs

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• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu